Welcome back to Business English Pod for today’s lesson on using visuals and describing charts and trends in an English presentation.

We’ve all sat through boring presentations, with PowerPoints that are just slide after slide of too much text. If all you’re doing is reading off your slides, then why do a presentation at all? And if your audience falls asleep, then you’ve effectively communicated nothing.

If you really want to grab people’s attention, you use visuals. That could mean not just pictures, but graphs and charts. There’s no better way to represent data than with graphs. But the graph doesn’t do all the work for you. You still need to give it life and make it a seamless part of your overall presentation.

The first thing you might do is introduce the point you want to make, before you use the visual. And remember that your audience might have some understanding of the topic already, so you should acknowledge that. And you can make it dramatic by using foreshadowing and highlighting important points. And just like in any presentation, it’s good to use clear transitions between points and slides.

In today’s dialog, we’ll hear a presentation from Pat, a director with a cell, or mobile phone manufacturer called Ambient. He’s presenting to the company’s sales team about how they’ve regained market share after a rough couple of years. We will hear how Pat uses visuals to enhance his presentation.

Listening Questions

1. At the start of his presentation, what does Pat say they will focus on?
2. When talking about the company called Sirus, what does Pat “draw people’s attention” to?
3. What does Pat say to transition to showing information about Ambient?

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