In this episode, Shawn Soole sits down with Ann Squires Ferguson, interior designer and hospitality space strategist, to explore how design shapes behaviour, influences service flow, and ultimately determines whether a hospitality venue succeeds or struggles.

From restaurants and bars to multi-use hospitality spaces, Ann breaks down how thoughtful design goes far beyond aesthetics — impacting staff efficiency, guest comfort, dwell time, and revenue. This conversation connects design thinking to real operational outcomes.

🧠 What You’ll Learn

• How interior design directly affects hospitality operations, service flow, and guest experience

• The psychology of space: how layout, lighting, materials, and scale influence behavior

• Common design mistakes operators make — and how to avoid expensive missteps

• How to design hospitality spaces that support both brand identity and team performance

• Live Q&A: renovation planning, budget trade-offs, and future-forward design trends

⏱ Timestamp Highlights (Approximate)

• 00:02:30 – Ann’s background in interior design and hospitality space planning

• 00:14:45 – Designing for function first: flow, efficiency, and human behaviour

• 00:29:00 – Brand-led design: translating concept into physical space

• 00:43:10 – Live Q&A: renovations, mistakes to avoid, and working with designers

• 00:58:00+ – The future of hospitality design: flexibility, wellness, and longevity

🎯 Who It’s For

Hospitality operators, restaurateurs, bar owners, developers, and anyone planning a build-out or renovation who wants spaces that look great, work hard, and last — not just photograph well.

✅ If You Loved This Episode

• Hit Like

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• Drop your biggest design takeaway or question in the comments

• Share this episode with your partners, designers, or anyone planning a hospitality space

Ann Squires Ferguson on Bar & Restaurant Design That Drives Experience and Revenue

The Post Shift Podcast with Shawn Soole