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The podcast explores the concept of "collecting people," emphasizing the importance of recruiting exceptional individuals to accelerate business growth and achieve the "promised land," where the business runs itself. Steven Bartlett recounts his unconventional hiring of Georgia Gibson, who he flew to Bali to persuade to join his company. He also shares the story of hiring someone who formally worked for Simon Cowell after remembering her from an interview four years prior. Kevin Hart discusses the necessity of encountering "wrong people" to find the right ones and the value of being comfortable with ignorance to learn from others. Bartlett introduces the "bar raising" concept from Amazon, advocating for hiring individuals who elevate the average and bring energy, while also acknowledging the inevitability of hiring mistakes and the importance of quick rectification.