Can I be mean for a second.. what *NOT* to post in 2026 to grow on social media

Tess Barclay shares her predictions for social media content creation in 2026, outlining what types of content creators should discontinue producing by 2025. She advises against using AI tools like ChatGPT to write content, as audiences can tell, and suggests focusing on injecting personality and unique perspectives instead. Barclay argues that podcasts should be video-based to maximize impact, and creators should avoid explicitly labeling their content as "episodes" on platforms like YouTube. She also cautions against posting content solely to go viral if it doesn't align with one's brand or connect with the target audience. Random, unengaging Instagram stories, content that begs for follows or engagement, overly aesthetic content lacking substance, and announcing social media breaks are also on her list of content to leave behind. Finally, Barclay advises against generic "day in the life" vlogs without a specific theme.