
Larry Connor, founder of The Connor Group, discusses the principles behind his firm's success in luxury apartment investments, which has yielded 30% annual returns over 40 years. Connor emphasizes the importance of "the four P's": people, plan, processes, and perseverance, highlighting that success depends on having the right team and a simple, executable plan. He also shares insights into The Connor Group's investment strategy, which focuses on acquiring underperforming properties in prime locations and improving operations. Connor also touches on his adventures, including dives to the Mariana Trench and travel to the International Space Station, framing them as challenges driven by purpose rather than thrill-seeking.
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