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About the Guest(s): Ignacio Villanueva is the VP of Origination of Boopos, a finance company that specializes in providing capital for subscription-based businesses. Originally from Spain, Ignacio has a background in professional rugby and has played for the Spanish national team. He studied business and law and went on to start a fintech company before joining Boopos. With his experience in the M&A space, Ignacio has been instrumental in building Boopos into a successful platform for financing online businesses.

Summary: In this episode, Ignacio shares his journey from being a professional rugby player to entering the world of finance and acquisitions. He discusses the origin story of Boopos and how the company provides financing for subscription-based businesses. Ignacio explains the different types of buyers Boopos works with, including roll-up strategies, sophisticated buyers, and first-time buyers. He also highlights the importance of understanding the cash flow and revenue trends of a business before acquiring it. Ignacio concludes by discussing the challenges and opportunities in the e-commerce and content site industries.

Key Takeaways:

Boopos specializes in financing subscription-based businesses and works with different types of buyers, including roll-up strategies, sophisticated buyers, and first-time buyers.
Understanding the cash flow and revenue trends of a business is crucial before acquiring it, as it helps determine the deal structure and financing options.
E-commerce businesses can be risky due to their high competition and potential revenue fluctuations, making it important to have a solid understanding of the market and brand equity.
Boopos offers a streamlined process for financing acquisitions, analyzing businesses within a few business days and providing personalized advice on deal structures.
The future of acquisitions may involve new verticals such as TikTok shops and YouTube channels, and Boopos is open to exploring these opportunities.

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Contact Ignacio on
Linkedin: https://www.linkedin.com/in/ignacio-villanueva-martin-b58aa6128/
Website: https://www.boopos.com/
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E195: Boopos: Financing Subscription Businesses with Ignacio Villanueva

How2Exit: Buy, Don't Build - M&A of Small Businesses