
Disney's strategic shift towards its theme parks division is explored, highlighting its increasing importance as TV revenue declines and streaming struggles to compensate. The company is investing $60 billion into its parks, nearly double the prior decade's spending, and tasking the Imagineers with ambitious expansion projects, including a new Disneyland in Abu Dhabi and enhancements to existing global resorts. Ben Fritz, a reporter covering Disney, discusses the historical tensions between Imagineers and executives over budget and creative control, as well as the challenges of balancing creativity, schedules, and costs. With CEO Bob Iger's renewed focus on parks and the rehiring of Bruce Vaughn to lead Imagineering, Disney aims to enhance the park experience to justify higher ticket prices amid rising competition from Universal.
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