SEO Impact in a Product-Driven Enterprise

The podcast explores strategies for maintaining SEO authority in the healthcare sector amidst the rise of AI-driven search. John Vantine, Director of SEO at GoodRx, emphasizes a "back to basics" approach, advocating for content integrity and a strong technical SEO foundation. He stresses the importance of cross-functional collaboration, particularly with marketing teams, to leverage diverse content platforms and build brand recognition. Vantine also highlights the need to focus on real user experiences and authenticity to resonate with audiences and counter AI hype by grounding strategies in current user behavior and data. He suggests SEO teams should focus on optimizing for AI overviews and building partnerships with major generative search engines.