Artists often find it hard to sell and market their work. They face a big challenge. Art is deeply personal and subjective by nature, so traditional marketing and business strategies don’t always apply. That’s why artists often end up at a crossroads. They’re seeking a path that honors their artistic integrity while also allowing them to bring in a decent income. So how can artists create a profitable art practice without compromising their creativity?

In this week’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins discuss how artists can use the StoryBrand framework to sell their art without giving up their creative values. They show artists how to make money from their work and avoid the "starving artist" stereotype by using smart marketing strategies. So if you're an artist (or know someone who is), you’ll love this episode! Listen in and learn how to position yourself well in the market and make a great living from your art.

Want to download and read J.J.'s Ph. D. dissertation? You can access it at INSERT LINK HERE.

Clarify your message so more customers engage and register for our next StoryBrand Marketing Workshop at StoryBrand.com/Live.

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#147: StoryBrand for Artists—How to Sell Your Art Without Selling Out

Marketing Made Simple