My App Store Launch Workflow (How I Ship New Apps)

Paul Solt details his five-step plan for app packaging, using his app "Super Easy Slides" as a case study. He emphasizes the importance of AppStoreConnect for uploading apps, including promotional text, descriptions, and keywords. Solt leverages AI tools like ChatGPT and Astro to optimize keywords and understand market trends, focusing on identifying popular, less competitive terms to improve app ranking. He also stresses the significance of using customer language by analyzing App Store reviews of competitor apps like Google Slides to resonate with users. Finally, Solt advocates for quickly shipping and iterating apps, learning from customer feedback to refine positioning and features.