This podcast episode explores the booming online literature industry in China and South Korea. The rise of online literature in China, valued at 5.6 billion US dollars, has led to the adaptation of influential titles into various formats. This has fueled growth and quality in the industry. In South Korea, the online literature industry has also seen significant growth. The episode discusses the challenges and opportunities faced by the Chinese web novel industry in overseas expansion, including cultural differences and the use of AI for translation. It also highlights the growing popularity of Chinese online novels among Western readers, showcasing the industry's potential to transcend cultural boundaries and introduce readers to new worlds and perspectives. The episode concludes with a discussion on the future of web novels and the potential impact of AI on the industry.