This podcast episode explores the ongoing trademark battle over the phrase "Taco Tuesday" between Gregory's Restaurant and Bar, Taco John's, and fast food giant Taco Bell. The podcast follows the story of Gregory Gregory, owner of Gregory's, who trademarked the phrase in 1982 and is now facing a challenge from Taco Bell, which seeks to "liberate" the term and make it available to all. The episode delves into the history of Taco Tuesday, legal battles over the trademark, Taco Bell's recent initiative to free the term, and potential consequences for Gregory's and Taco John's if Taco Bell prevails.