#8 - Real Estate: How The Wassermans Do What They Do

In this real estate-focused podcast episode, Keith and Gelena Wasserman share their journey into the real estate world, starting with small multi-unit purchases and growing into larger syndication projects. They discuss the importance of "making money on the buy" by finding undervalued properties, and share anecdotes from their early deals in Bakersfield and Phoenix. They explain how they navigated challenges, including market crashes and initial skepticism, and offer advice for aspiring real estate investors, emphasizing the value of persistence, learning from experience, and building relationships. The Wassermans also touch on their investment strategies, the evolution of their business model, and their current focus on creating flexible, design-centric housing, as well as their charitable efforts through the Resident Relief Foundation.