Why your product stopped growing (and the 5-step framework to restart it) | Jason Cohen

Jason Cohen, a four-time founder, outlines a framework for addressing stalled product growth. He emphasizes that customer churn is the most critical factor, requiring a deep understanding of why customers leave, beyond superficial reasons like pricing. Cohen suggests calculating the "maximum customer size" based on churn rate versus new customer acquisition to highlight the problem's severity. He also advises open-ended cancellation surveys and proactive engagement with at-risk users. Pricing is another key area, often being too low and misaligned with the perceived value, and positioning should focus on delivering growth. Finally, Cohen challenges the assumption that growth is always necessary, urging founders to consider profit maximization and personal fulfillment.