We sit down with Kirill Klokov, CEO of Truv, to break down everything lenders need to know about income verification providers.

Vetting Income Verification Vendors

Why most providers use the same underlying data sources
The power of back-testing analysis on your own data
Smart questions sophisticated lenders ask during RFPs

The Consumer Experience

Why 35% of users drop off at bank login screens
How to build a smart "waterfall" approach (spoiler: start cheap, then hit instant databases)
The messaging that actually works with borrowers

Beyond Basic Income Verification

Why a "complete product" covers W2s, gig workers, benefits, and self-employed
How payroll data beats bank data for complex income situations
The complexity of underwriting sales reps vs. salaried workers

AI's Impact on Lending

How AI is eliminating manual QA and bug fixes
Why payroll data becomes more valuable as AI-generated fraud gets better
The future of mortgage loan officers (hint: they're not going anywhere)

Truv's New Business Model

Their shift from per-transaction pricing to "pay when the loan closes"
How this aligns incentives and removes upfront risk for lenders

Find Kirill Klokov on LinkedIn:

https://www.linkedin.com/in/kirillklokov/

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A word from our sponsor, Spinwheel:

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A word from our sponsor, New Market Growth:

New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others. Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators. If you'd like help planning or implementing your affiliate marketing strategy, email us at carlos@newmarketgrowth.com

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E029 - Income Verification, With Kirill Klokov, CEO at Truv

The Free Toaster