Alana Levine, Chief Revenue Officer at Fintel Connect, returns to break down the compliance challenges that affiliate marketers face. As AI reshapes the affiliate landscape, financial institutions face mounting pressure to get compliance right—or face serious consequences.

In this episode, Alana shares her framework for managing affiliate compliance at scale, the real-world costs of getting it wrong, and how the rise of influencer marketing and LLMs is creating additional complexity for the next 12-24 months.

We discuss...

The Six Compliance Blind Spots

Partner vetting: Creating systematic rules for who represents your brand
Content accuracy: Managing product changes across dozens of live campaigns
Compensation models: Understanding regulatory limitations on affiliate payments
Disclosures: FTC requirements and commercial relationship transparency
Data capture: Navigating GDPR, CCPA, and FCC lead buying rules
Audit readiness: Maintaining documentation for regulator reviews

Managing Compliance at Scale

Manual workflows vs. automated solutions: When to invest
Key players: PerformLine, BrandVerity, Fides, Red Marker, Fintel Check
Cost reality: ~$100K for dedicated compliance support at $1M affiliate spend
Real examples of tools catching violations before regulators notice

Publisher Adaptation and the Future

SEO traffic down 30% for content-heavy publishers
Why paid replacement traffic is more expensive and lower converting
Alana's prediction: Affiliate spend will increase, quality will improve

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About Alana Levine

Alana is the Chief Revenue Officer at Fintel Connect, an award-winning performance marketing technology company dedicated to driving growth in the fintech, banking and insurance space. They're on a mission to create greater transparency and become the place to be for innovative fintechs and banks to connect with targeted influencers and publishers in the space. As a leading banking and fintech affiliate network in North America, Fintel is proud to power the affiliate programs for partners like Scotiabank, Tangerine Bank, Ramp, Rho, BMO, and others.

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A word from our sponsor, Fintel Connect

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A word from our sponsor, New Market Growth:

New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others. Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators. If you'd like help planning or implementing your affiliate marketing strategy, email us at carlos@newmarketgrowth.com

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E033 - Compliance in Affiliate Marketing, The 6 Blind Spots - With Alana Levine, CRO at Fintel Connect

The Free Toaster