Block's consumer lending business, particularly Cash App Borrow and Afterpay, is examined as a significant growth driver. Cash App Borrow, offering small, short-term loans averaging $90 with 21-27 day durations, generated an estimated $19 billion in 2025. Despite borrowers often having FICO scores below 580, Cash App Borrow boasts a 97% repayment rate, with loss rates under 3%. This is attributed to their use of real-time data for risk management, moving away from traditional credit models. The profitability is driven by low customer acquisition costs due to its integration within the Cash App ecosystem, deposit funding, and high repayment rates. The rollout of Cash App scores, a proprietary scoring system, increased loan approvals by 38%.
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