The CPG Guys are joined in this episode by Simon Angove, CEO of Syndigo which works behind every product to deliver consistent content and digital shelf performance, efficient product syndication and vendor-retailer collaboration, and accurate data and insights – all in one composable platform, on the largest commerce network.

This episode is sponsored by Syndigo.

Follow Simon Angove on LinkedIn here.
Follow Syndigo on LinkedIn here.
Follow Syndigo online here.
Access the full consumer report mentioned by Simon here.

Simon answers these questions:

Syndigo operates in the world of Product Experience Management—PXM. For folks who might not be familiar, what are we talking about when we use that term?
Why should brands be thinking about product experience right now? What’s the big deal?
Managing product experiences sounds straightforward, but clearly it’s not. What makes managing product experiences so complicated; why isn’t everyone doing it well?
What does agentic commerce mean for brands and retailers in terms of the opportunity it presents and also the difficulties you see in taking advantage of the Trend?
The market’s shifting fast—consumer behavior, tech innovation, even economic pressures. What is Syndigo doing to stay ahead?
With tighter budgets and resource constraints, where do you see the biggest opportunities for efficiency in PXM workflows? And where do companies tend to get bogged down?
One way we’ve seen technology vendors like Syndigo stay flexible and capable of delivering results for clients is a strong partner network with providers (like Flywheel, for instance) to support them along the way – tell us a little bit about your partner strategy and why that’s a priority for you right now.
You touched on how AI is transforming how consumers browse and buy. Let’s turn to the tactical side, where is it coming up in PXM in a tactical, practical way?
For companies that are hesitant about AI-driven solutions for product content management, what’s your advice? How do they start without feeling overwhelmed?
What do you see as the next phase for PXM—and what should we be watching for in 2026?

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Product Experience Management with Syndigo's Simon Angove

The CPG Guys