Why Amazon Brands Are Starting to Use Meta Ads and Shopify

The episode explores "spillover commerce," a strategy where Amazon brands leverage Shopify and Meta ads to boost sales on both platforms. Sean Stone explains how brands can intentionally drive traffic to their Shopify stores, creating a spillover effect that significantly increases Amazon sales due to customer trust in Amazon's shipping and return processes. Stone highlights a case study where this strategy led to a 6x sales increase in 73 days, turning a loss into a profit. The discussion also covers the importance of product market fit, Meta market fit, and platform-specific offers, using Kylie Cosmetics and Lemme Sleep as contrasting examples of brands meeting or missing Amazon shopper expectations.