Gen Z Doesn't Want Your Content. Here's Why: NowThis CEO Sharon Mussalli

The podcast explores cultural relevance and community building for Gen Z audiences in media. Sharon Mussalli, CEO of NowThis, emphasizes the importance of authenticity and making non-traditional choices to reflect current societal trends, rather than simply chasing reach through popular content. She highlights the need to empower creative teams and trust their insights into the zeitgeist, even if it means stepping back from micromanaging content creation. Mussalli also discusses the significance of understanding Gen Z's desire for content that reflects their values and the importance of fostering a sense of community by talking with, not at, the audience. She touches on NowThis's approach to addressing mental health and amplifying diverse voices.