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In this episode, Fiona unpacks the idea of the “death of the influencer” and what it really means for brands, creatives, and small businesses navigating marketing in a noisy, trust-scarce world.

Rather than chasing reach or hype, Fiona explores the shift toward people of influence, long-term relationships, and values-led visibility — and how brands can rethink influence at every stage of the customer journey.

You’ll learn:

Why traditional influencer marketing is losing impact — and what’s replacing it
The difference between influencers, content creators, and people of influence (and why it matters)
How to identify the real circles of influence for your audience and build lasting trust

This episode is for anyone questioning whether influencer marketing still works — and wanting smarter, more sustainable ways to connect.

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Resources mentioned:

AI Monthly Chat Group for Small Business Owners
How to Get Your Book Published course
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My Daily Business courses - mydailybusiness.com/courses

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Episode 588: The death of the influencer and what replaces it for your small business

My Daily Business Podcast