Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Raf Howery, CEO and founder of Kukun, discusses scaling his property data company, which helps homeowners maintain and improve their home value and provides data solutions for businesses like banks and insurance companies. Kukun primarily generates revenue through B2B clients, offering white-labeled software solutions priced on a tiered system based on the number of addresses engaged and the suite of products utilized. Raf shares insights into Kukun's early distribution strategy, which involved offering free services to realtors and leveraging a B2C user experience as a marketing tool. Despite being mostly bootstrapped with $7 million in private funding and $1 million of his own investment, Raf aims to reach $5 million ARR next year by focusing on sales and marketing.