The podcast episode centers on keyword research strategies for Amazon sellers in 2026, emphasizing the continued importance of keywords despite the rise of AI tools like Rufus. It presents data suggesting that search volume and click-through rates have remained stable since Rufus's introduction, though conversion rates have seen a slight dip due to altered shopping behavior. The host details how to use Helium 10's Cerebro tool to identify keywords driving sales for competitors, track keyword ranking history, and assess Amazon's perceived relevancy of keywords to specific products. Examples include analyzing a handwriting workbook product to find relevant keywords and comparing keyword performance month-to-month to correlate with sales fluctuations. The episode also reveals hidden gem strategies within Cerebro, such as analyzing search volume history, keyword sales, and title density.
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