In this episode of Mostly Growth, CJ Gustafson and Kyle Poyar unpack how marketplaces really make money by dissecting take rates across companies like Uber, Airbnb, DoorDash, Etsy, and Amazon. They explore what drives take rates—power dynamics, frequency, ticket size, and value delivered—plus why pushing a “rake too far” can backfire. The episode blends real examples, a take-rate guessing game, and practical frameworks for pricing, monetization, and long-term marketplace health.

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