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College football isn’t just a game anymore, it’s a business. On this episode of Market Outsiders, Jenny Rae Le Roux and Namaan Mian break down how wins on the field translate into dollars off it, sparked by Indiana University’s surprising national championship run.

From media deals and ticket sales to donations and NIL money, Namaan lays out the six revenue engines powering modern college football - and why performance is everything.

Finally, Namaan and Jenny Rae explore the high-stakes decisions university leaders face as they invest in their programs, align leadership, and compete in a rapidly changing sports economy.

Timestamps

00:00 Introduction to College Football Business
02:41 The Financial Landscape of College Football
04:58 Key Revenue Streams for Athletic Departments
12:20 Investing in Coaching and Program Alignment
20:59 The Impact of NIL on College Sports
28:55 Conclusion and Future Considerations

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S22E2: The Business of College Football

Strategy Simplified