In mature industries, innovation is often misunderstood as novelty, experimentation, or disruption for its own sake. But for organizations facing margin pressure, increased competition, and slowing growth, innovation is not a buzzword. It is a mechanism for strategic renewal.

In this episode of the Strategy and Leadership Podcast, host Anthony Taylor speaks with Bruce Vojak, Managing Director of Breakthrough Innovation Advisors, about how established organizations can renew themselves without destabilizing the core business. Drawing on more than four decades of experience across executive leadership, board service, academic research, and advisory work, Bruce shares a pragmatic and disciplined view of innovation that moves beyond hype.

Bruce explains why many mature companies default to cost-cutting and optimization when under pressure, and why that approach often accelerates long-term decline. He outlines his framework, built on alignment, simple processes, and innovation exemplars, and shows how leaders can assess whether their organization is truly capable of innovation or merely incremental improvement.

The conversation also explores innovation as a deeply human act of discovery, the role of pattern recognition in leadership, and how executives should think about emerging technologies like AI without overcommitting too early. Rather than chasing novelty, Bruce emphasizes renewal rooted in reality, customer needs, and organizational truth.

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In this episode, you will learn:

- Why innovation should be viewed as strategic renewal, not novelty- How mature organizations lose their ability to renew over time- Why cost-cutting is not a sustainable long-term strategy- How alignment determines whether innovation efforts succeed or stall- What role do innovation exemplars play inside established companies- How leaders should approach AI amid uncertainty and rapid change

Connect with Bruce Vojak

Website: https://www.breakthrough-innovation-advisors.com/

LinkedIn: https://www.linkedin.com/in/bvojak/

About the Host

Anthony Taylor is the CEO and Founder of SME Strategy and a trusted expert in organizational alignment and strategy execution. With over 15 years of experience facilitating strategic planning and leadership development, he helps organizations align their people, accelerate execution, and achieve their biggest goals.

Connect with Anthony: linkedin.com/in/anthonyctaylor604

About SME Strategy

SME Strategy is a management consulting firm specializing in strategic planning and implementation. We help organizations align their teams around a shared vision so they can focus on what truly drives results.

Learn more: www.smestrategy.net

Podcast produced by: www.rednyne.com

Innovation as Strategic Renewal with Bruce Vojak of Breakthrough Innovation Advisors

The Strategy and Leadership Podcast with Anthony C. Taylor