Colin Matthews, shares how ChatGPT apps are emerging as a powerful new distribution channel. In this episode, Colin shares how discovery will become contextual inside ChatGPT, what the architecture looks like, and why ChatGPT apps represent a rare distribution opportunity. He also covers two fast paths you can take to build and deploy your first ChatGPT app.

In this episode, you'll learn:

• Why chat-native apps could change the tech ecosystem

• How users will discover apps contextually inside ChatGPT

• The three UI modes for ChatGPT apps

• The “one widget per message” constraint

• How tools, widgets, and MCP fit together

• Two build paths: Replit and Chippy

References:

• Adobe

• AllTrails

• Anthropic

• Apple

• Booking.com

• Bolt

• Canva

• ChatPRD

• Chippy

• Colin Matthews

• Coursera

• Datavant

• Descript

• Devin

• DoorDash

• Expedia

• Figma

• Gamma

• GitHub

• Granola

• Instacart

• Linear

• LinkedIn

• Lovable

• Magic Patterns

• Maven

• Mobbin

• n8n

• OpenAI

• Perplexity

• PostHog

• Railway

• Raycast

• Replit

• Shopify

• Spotify

• Stripe Atlas

• Substack

• Superhuman

• Vercel

• Warp

• Wispr Flow

• Zillow

Read the newsletter

https://www.lennysnewsletter.com/p/chatgpt-apps-are-about-to-be-the

Subscribe to Lenny’s Newsletter

https://www.lennysnewsletter.com/subscribe

Subscribe

• YouTube: https://www.youtube.com/@lennysreads

• Apple: https://podcasts.apple.com/us/podcast/lennys-reads/id1810314693

• Spotify: https://open.spotify.com/show/0IIunA06qMtrcQLfypTooj

• Substack: https://lennysreads.com/

Follow Lenny

• Twitter: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

• Podcast: https://www.youtube.com/@lennyspodcast

About

Welcome to Lenny's Reads, where every week you’ll find a fresh audio version of my newsletter about building product, driving growth, and accelerating your career, read to you by the soothing voice of Lennybot.

Thank you for subscribing. Leave a comment or share this episode.

ChatGPT apps are about to be the next big distribution channel: Here’s how to build one

Lenny's Reads (private feed for zhaofei415@mails.ucas.edu.cn)