Cold email isn’t dead — but doing it the old way is.

In this episode of Liftoff with Keith, we sit down with AJ Cassata, Co-Founder of Revenue Boost, to break down what’s actually working in outbound lead generation today. AJ has helped 440+ startups, agencies, and SaaS companies build predictable revenue pipelines without relying on paid ads, social media algorithms, or massive budgets.

We dive into:

Why cold email still works — and why most people fail at it

How to build the right outbound list (and why tools matter less than strategy)
Writing cold emails that stand out in crowded inboxes
The role of AI in personalization, research, and outbound scale
How to turn cold outreach into a reliable top-of-funnel growth engine

If you’re a founder, marketer, consultant, or agency owner looking to generate leads consistently — this episode is packed with practical insights you can apply immediately.

🎧 Tune in and learn how to master outbound in today’s competitive market.

Connect with AJ Cassata:

Website: https://revenueboost.net/
Podcast: How to Scale an Agency: https://open.spotify.com/show/1y6g4luPhyXLocfjIH1JKC
Facebook Group: Join our community of 10,000+ in B2B Sales And Marketing Secrets: https://www.facebook.com/groups/b2bsalesandmarketingsecrets
Linkedin: https://www.linkedin.com/in/ajcassata/
Facebook: https://www.facebook.com/ajcassata1/
Youtube: https://www.youtube.com/@ajcassataofficial
Client Case Studies & Testimonials (440+ clients and students served): https://promotion.revenueboost.net/our-results

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AJ’s Previous podcasts & press:

Foundr (In-Person Podcast): https://www.youtube.com/watch?v=v9u206Zkb1A-
Digital Marketer: https://www.youtube.com/watch?v=W9ZfW3UkaWQ&t=1s&pp=ygUKYWogY2Fzc2F0YQ%3D%3D
Systemology: https://www.youtube.com/watch?v=4eu_Iunl_n4
Instantly: https://www.youtube.com/watch?v=rTMapO0Xg_w
Outbound squad: https://www.outboundsquad.com/podcast/aj-cassata-
CEO Sales Strategies: https://ceosalesstrategies.com/mastering-sales-outreach-best-practices/ s

#ColdEmail #OutboundMarketing #LeadGeneration #B2BMarketing #SaaSGrowth #StartupSales #RevenueGrowth #GoToMarket #MarketingStrategy #PodcastEpisode

Why Cold Email Still Wins in 2025 (And How to Do It Right)

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