Yoon Ahn on AMBUSH, Subculture, and One Foot In, One Foot Out

Yoon Ahn of AMBUSH discusses her nonlinear journey in fashion, emphasizing the importance of embracing curiosity and continuous learning. She recounts her nomadic childhood and early exposure to diverse subcultures in Seattle, which shaped her adaptive and open-minded approach. Ahn details her entry into graphic design and eventual move to Tokyo, where she immersed herself in the music scene and co-founded AMBUSH, initially as a jewelry line. The conversation explores AMBUSH's evolution into apparel, driven by a desire to express identity beyond conventional fashion norms. Ahn advocates for depth over horizontal expansion, urging brands to connect with consumers on a human level and fearlessly pursue their unique vision. She views AI as a valuable tool for creatives, provided it enhances rather than replaces original thought.