The podcast explores the evolution of the influencer industry, focusing on its origins and the quest for authenticity on social media. Emily Hund, author of "The Influencer Industry," discusses the prehistory of influence, tracing it from philosophical concepts to social scientific investigations in the early 20th century. The 2008 recession is identified as a pivotal moment, driving many to online platforms in search of new career paths. Hund highlights how influencers initially sought to share expertise and passions, but the industry's growth led to a focus on commodifying and measuring influence. The conversation also covers the backlash against influencers in the mid-2010s, including FTC involvement and events like the Fyre Festival, and how legacy companies adapted to harness influencer marketing.
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