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04 Jul 2023
16m
茅台冰淇淋五粮液咖啡， 让年轻人爱上白酒有多难？
声动早咖啡
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白酒跨界产品层出不穷，反映了传统白酒企业面临的困境。白酒产量下降、年轻一代消费者不爱喝白酒，白酒巨头们纷纷跨界尝试，以冰淇淋、咖啡等日常消费高品类吸引年轻消费者。但产品口感、过度曝光、价格等因素，也为白酒企业带来挑战。长期来看，年轻一代消费者的多元化选择将成为白酒市场增长的未知数。
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How to Get Rich: Every Episode
Naval
