The Death of Dead Marketing (515)

The podcast explores the marketing world's tendency to declare tactics and technologies "dead," questioning why marketers are quick to dismiss established methods in favor of the "bright, shiny new thing." It suggests this behavior stems from a desire to appear innovative and the pressure to achieve short-term results. Joe and Robert argue that websites, despite claims of obsolescence, remain crucial for AI findability, B2B transactions, and customer service, especially when designed as functional apps. They also contend that public relations, shifting from corporate to individual influence, is not dead but evolving, emphasizing the importance of thought leadership and content distribution on various platforms. The hosts touch on the enduring relevance of purpose-driven marketing and physical media, like in-person events, in a content-saturated digital landscape.