15 Jan 2026
42m

New Frontier: The Agent Economy: Business Model Disruption in the Age of AI

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The New Frontier: The Agentic Commerce & Answer Engine Optimization podcast

The podcast explores how agentic AI will disrupt business models, particularly in e-commerce, with Martin Schwartzman, Partner and Global AI Lead at OCNC Strategy Consultants. Schwartzman explains how AI-driven agents can revolutionize the customer journey by anticipating needs, remembering preferences, and comparing prices across platforms. The discussion covers the roles of Google, OpenAI, and Amazon in this evolving landscape, highlighting the challenges of ensuring data accuracy and responsibility. The conversation further examines how brands and retailers can leverage AI to enhance customer experience, manage complex inventories, and rethink retailer media strategies. The discussion extends to the future of publishers in the age of AI, weighing the opportunities and risks of selling data to AI labs. Finally, the podcast considers the long-term implications of AI for consulting and legal professions, debating whether AI will augment or replace human expertise.

Outlines

Part 1: Agentic Commerce, Business Models

Part 2: Brand Strategies, Market Competition

Part 3: Publishers, Data Monetization

Part 4: Consulting, Professional Services

Part 5: AGI, Future Outlook

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