The CFO Case for Probabilistic Forecasting With AI | Bruno Annicq

The podcast explores CFO frameworks and forecasting methodologies, featuring Bruno Annicq, CFO of WellHub, who describes his unconventional path to finance. Annicq outlines five core principles: prioritizing cash, sustainable growth, avoiding surprises, enabling finance, and simplicity. He advocates for daily cash balance monitoring to understand business rhythms and catch early surprises. The discussion highlights WellHub's shift from deterministic to probabilistic forecasting using multiple AI models to improve forecast accuracy, dropping variability from 10% to around 2%. Annicq emphasizes the importance of explainability in models to understand drivers and address issues like fraud, and touches on WellHub's "Empower" framework for annual planning and OKR setting. The conversation also covers aligning finance and HR around employee well-being, linking employee activity to lower healthcare costs.