Avi Shenkar from Luxury Bazaar discusses leveraging YouTube to overcome marketing restrictions faced as a gray market watch dealer. Blocked by Meta and Google due to luxury brand concerns, Luxury Bazaar turned to YouTube, creating behind-the-scenes content showcasing their operations, staff, and industry expertise. This strategy transformed watch dealers into recognized personalities, leading to invitations to major watch shows and direct engagement with manufacturers. Avi emphasizes the importance of personality-driven content over brand-focused marketing, noting the success of their "Gray Market" series on Roman Sharf's channel. He advises businesses starting on YouTube to focus on short, educational content and reveal behind-the-scenes aspects of their operations to build trust and thought leadership.
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