# 139 How to Position Your Business to Be Discoverable by AI

The discussion centers on how businesses can optimize their online presence to be favorably recognized and recommended by AI models like ChatGPT. It emphasizes that a key advantage lies not just in using AI, but in ensuring a business is "usable" by AI. Brien Gearin suggests that businesses need to focus on building authority, credibility, and trustworthiness across the internet to improve their visibility to AI. He recommends actions such as actively managing Google profiles, seeking opportunities to appear on local platforms and podcasts, and creating valuable content on social media. Gearin also shares how his agency manually trains AI models to correct blind spots and ensure accurate information about their clients is presented.