How Ryan Holiday Built a Million Dollar Content Empire

Ryan Holiday, author of Daily Stoic and other best-selling books, discusses his content creation strategy and the shift from paid advertising to content-driven growth. He emphasizes the importance of creating valuable content that benefits the audience, contrasting it with ads that are often unwanted. Holiday also highlights the need for content to be both timely and timeless, ensuring it resonates with current trends while maintaining long-term relevance. He details how he repurposes content across various platforms, such as turning a video into articles and social media posts, to maximize its reach. The conversation further explores the concept of content as a "set," using his bookstore as an example of a physical space designed to generate engaging material.