The podcast explores the complexities surrounding cookie compliance and online tracking regulations. It highlights the increasing scrutiny from the ICO, evidenced by the recent crackdown on non-compliant websites and the expansion of compliance assessments to the UK's top 1000 websites, along with potential future targets, such as apps and connected TVs. The speakers emphasize the importance of clear and easily accessible cookie consent mechanisms, warning against manipulative designs that nudge users towards accepting all cookies. They also discuss the emerging "consent or pay" model, examining its implications for freely given consent and the potential divergence between UK and EU data protection guidance. The discussion further covers the risk of increased fines under the new data protection bill and the rise of claims against non-compliant websites.
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