
The podcast explores Michael Bierut's career as a graphic designer, his design philosophy, and current trends in graphic design as he steps back from Pentagram. Bierut reflects on his work, including signage for The New York Times building, which involved breaking the logo into smaller elements to work with the building's facade. He contrasts this with an early catalog design for Robert Wilson, which he now sees as a missed opportunity to capture the essence of Wilson's work. The conversation touches on the redesign of the Billboard charts, aiming to add layers of information and emotional connection. Bierut also analyzes the design of Zoran Mamdani's political campaign, noting its use of familiar New York cultural references and the importance of authenticity.
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