621: How Amazon Sellers Are Still Gaming Reviews Without Getting Banned With Dave Bryant

The episode explores current e-commerce strategies, focusing on Amazon and emerging platforms like TikTok Shop. Dave Bryant from EcomCrew shares insights on navigating the evolving landscape, including the shift towards social selling and influencer marketing. He notes that while Amazon remains crucial, brands should consider TikTok Shop for discoverability-driven products. Bryant also addresses the persistent issue of fake reviews on Amazon, detailing how sellers exploit loopholes despite Amazon's crackdowns, and suggests focusing on product selection and avoiding highly competitive categories to mitigate risks. He recommends that sellers maintain profitability by sourcing products they can sell at 6X their cost.