Episode Guest

Andrew Lever is the Co-Founder and CEO of Brand Partnership Group, a leader in brand-focused sales and marketing services. With a career spanning Unilever, Coca-Cola, and Samsung, Andrew brings calm leadership and consistent growth to every organisation he touches.

Episode Timestamps:

0:00 Introduction

0:41 Why Andrew was one of the show’s first believers

2:03 The power of consistency in careers and partnerships

3:00 Andrew’s first job and how he became a CEO

5:00 From Unilever to Paris — learning fast abroad

7:40 Facing fears: new languages, new countries

10:00 Returning for a dream role at Coca-Cola

12:00 What Coke taught Andrew about human connection

14:00 Brand loyalty and leadership lessons

15:20 How to actually build consistency

17:00 Calm leadership through change and chaos

19:00 Navigating COVID and moving fast as a business

21:00 Transforming Brand Partnership Group from the inside

23:00 Learning from mistakes and knowing when to pivot

25:00 Real partnership vs. transactional relationships

27:00 Andrew’s rule if he was Minister of Partnerships

28:30 What Brand Partnership Group actually does

30:00 How Blue Square supports Samsung, HP & SharkNinja

32:30 Training, retail support, and in-home repair

34:00 Crew Live: From West End to global brand activations

36:00 Rise: Engineering growth with data and insight

37:45 A teaser for the next agency in the group

38:30 Why youth opportunity is at the heart of BPG

40:30 Supporting confidence, skills and mental resilience

42:30 Apprenticeships and building the next generation

44:00 Turning BPG into a talent pipeline for global brands

45:20 Living company values — not just posting them

46:50 The truth about culture and consistency

48:10 Quick-fire: Remarkable notebooks & lion mascots

49:20 The strangest pitch Andrew ever received

50:15 Dreaming up a youth-focused business with Jack

51:00 The motto Andrew would put on a Piccadilly billboard

52:00 The brand Andrew wishes would call tomorrow

53:00 Reflecting on friendship, support, and doing good

54:30 Andrew’s evolved duvet flip: From chasing to creating

Episode Partners

📊 Compare the Market

Discover how you can make a difference at Compare the Market, the company behind one of the UK’s most popular comparison sites. From tech and data to marketing and operations, they’re on a mission to simplify decisions for millions.

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Andrew Leaver, CEO of Brand Partnership Group: What No One Tells You About Scaling a Business

My Duvet Flip by Jack Parsons