Scaling a startup into a national or international brand is rarely clean, predictable, or glamorous.

Recorded live at the Festival of Entrepreneurs, this panel brings together founders who have scaled in very different industries but faced the same uncomfortable decisions along the way. From compliance and capital to branding, product reality, and investor relationships, this conversation focuses on what actually holds when growth accelerates.

Guests:

Mark Rushmore, Co-founder of SURI

Laura Fullerton, Founder of monk

Claire Warner, Co-founder of Aecorn

Melissa Snover, Founder of Remedy Health & Nourished

Jeannette Linfoot, Host of Brave Bold Brilliant (moderator)

In this episode, you’ll learn:

Why compliance and financial clarity cannot be delayed

When rebuilding is the real growth decision

How to think about scale before demand explodes

What raising capital really looks like in tougher markets

If you are building something you want to last, this episode will help you see scale more clearly.

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🔥 If you’re serious about growing your business, join us at the Festival of Entrepreneurs, 3–4 November 2026 at the NEC Birmingham.

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00:00 Welcome to the Festival of Entrepreneurs

00:12 What It Really Takes to Scale a Startup

01:25 Meet the Founders

04:17 Early Scaling Lessons

05:48 Strategic Bets vs Rushing to Scale

07:04 Building Compliance Before Growth

08:18 Choosing a Market That Can Scale

10:25 Lessons From Before This Business

13:20 When Customers Reject the Product

16:40 Branding Before the Product Exists

18:14 Understanding the Numbers

20:57 The Reality of Raising Capital

21:55 The Screw It Just DO It Moment

24:35 Handling Rejection as a Founder

27:51 Choosing the Right Investors

29:58 Scaling With the Right Partners

32:17 Building a Brand in a New Category

34:43 Final Thoughts From the Panel

The Decisions That Took These Founders Global

Screw It Just DO It with Alex Chisnall