Apple: You (Still) Don't Understand the Vision Pro

Apple's Vision Pro is critiqued for failing to leverage its unique immersive capabilities, particularly in sports broadcasting. The core argument is that Apple misunderstands the device's strength: creating a sense of presence. Instead of offering a direct, unfiltered courtside experience with a single camera, Apple insists on applying traditional TV production techniques—multiple camera angles, commentary, and graphics—which detract from the immersive feeling. Examples include a frustrating NBA game experience with constant, jarring camera changes and an MLS season review video with excessive cuts. The author suggests Apple should focus on simple, direct feeds from live events to unlock the Vision Pro's true potential as a portal to real-world experiences.