This podcast delivers e-commerce news, focusing on Amazon, TikTok Shop, and Helium 10 updates. It covers Amazon's upcoming changes to how reviews are shared across product variations, set to roll out between February and May 2026, which aims to tighten rules and ensure reviews accurately reflect products. The podcast also discusses Amazon's new MCF preferred pricing, effective January 15th, offering discounted shipping and FBA credits to eligible sellers based on volume. Additionally, it addresses the controversy surrounding Amazon's AI shopping tools, particularly the "Buy For Me" feature, which has led to backlash from retailers whose products were listed and sold without consent. The episode further explores Walmart's testing of ads inside its Gen AI Shopping Assistant, Sparky, and concludes with updates to Helium 10's Cerebro tool and new B2B-specific metrics in Amazon Seller Central.
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