Using AI to Find Investing Stories with Perscient Co-Founder Ben Hunt

Ben Hunt, president and co-founder of Perscient, discusses how artificial intelligence and large language models are used to identify and analyze market narratives in real time. Hunt describes Perscient's process of collecting and processing vast amounts of global news data to track the rise and fall of various narratives, emphasizing that the core stories remain constant. He highlights the shift in the Federal Reserve's communication policy towards using words to shape market behavior and the increasing importance of storytelling for CEOs. The conversation touches on the changing narratives around crypto and gold, and Hunt shares insights into how Perscient helps clients understand and leverage these narratives for investment decisions, brand building, and political analysis. He also notes a potential emerging narrative around credit concerns.