EP010 Driving Sales | Intermediate

This English lesson focuses on business English, specifically sales strategies. The hosts, Marco and Erica, introduce vocabulary related to increasing sales, such as "drive sales" and "promotion," illustrating the latter with supermarket examples like "buy one get one free." A dialogue simulates a sales meeting where employees brainstorm ideas to boost sales, and the hosts analyze phrases like "match the competitors," "in the market," and "it'll never fly," providing examples for context. They also explore fluency-enhancing alternatives to common phrases, such as replacing "I'll be here soon" with "The CEO will be here any minute" and "great idea" with "brilliant idea." The hosts then discuss the manager's behavior in the dialogue, contrasting it with examples of supportive management styles.