Ecommerce Success with Fractional Talent

The conversation centers on building a two-sided marketplace for fractional talent, specifically within the e-commerce sector. Jai Dolwani, founder of The Starters, shares his experience creating a platform that connects e-commerce brands with vetted marketers, creatives, and technologists. A key strategy involves attracting top talent by ensuring they receive 100% of their billable rate, unlike other platforms that take a commission. Dolwani emphasizes the importance of a thorough vetting process, now led by Juhi, former VP of Growth at Fabletics, to ensure quality and fit. The platform currently hosts over 600 "starters," with a median rate of $90/hour, and is expanding into operations, finance, and retail expertise.