Break Out of Spreadsheet Speed: Agility Strategies to Win the Algorithm

The discussion centers on commerce readiness for 2026, emphasizing agility and data readiness over traditional marketing tactics. Louis Camassa, director of product management at Rhythm, shares insights from a survey of commerce executives, highlighting that many companies still operate at "spreadsheet speed," manually processing data instead of leveraging automation and AI. Rhythm aims to streamline operations by providing a platform that enables brands to sell across multiple channels efficiently, similar to a Roku for streaming services. The conversation explores the impact of AI shopping agents and the importance of high-quality product data for matching customer prompts. It also touches on the potential of using store locations as mini-fulfillment hubs to enhance delivery speed and compete with emerging trends and brands.