Meet The Man Behind Conor McGregor’s +$650M Empire

This podcast episode dives into Paradigm, Audie Attar's sports agency, and its approach to the industry. It explores Conor McGregor's journey to stardom and delves into the hardships and triumphs of entrepreneurial success. It also covers Paradigm's move into brand equity and media, as well as the challenges and rewards that come with being a successful entrepreneur.

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My First Million

Navigating the World of Sports Management: From Suits to Flip-Flops

The Evolution of Mixed Martial Arts and the Role of Talent Management

The Discovery of Conor McGregor: A Manager's Perspective

The Journey of a Visionary Entrepreneur: From Paradigm to Proper 12

From Sponsorship to Entrepreneurship: The Story of Twelve Whiskey

The Mayweather McGregor Fight: A Behind-the-Scenes Look

The Evolution of MMA Promotion and the Potential for Fighters to Become Their Own Promoters

The Evolution of Boxing Promotions and the Rise of Celebrity Matches

The Journey of Proper Twelve: From Zero to $600 Million in Three Years

Navigating the Emotional and Practical Challenges of Financial Success

Building a Brand Empire: Lessons from Conor McGregor's Business Ventures

The Rise of McGregorism: Building a Brand with Proper Twelve

Conor McGregor: From Fan Favorite to Controversial Figure

The UFC Experience: Live vs. At Home

Meet The Man Behind Conor McGregor’s +$650M Empire

My First Million

00:00Navigating the World of Sports Management: From Suits to Flip-Flops

Navigating the World of Sports Management: From Suits to Flip-Flops

03:38The Evolution of Mixed Martial Arts and the Role of Talent Management

The Evolution of Mixed Martial Arts and the Role of Talent Management

07:36The Discovery of Conor McGregor: A Manager's Perspective

The Discovery of Conor McGregor: A Manager's Perspective

13:09The Journey of a Visionary Entrepreneur: From Paradigm to Proper 12

The Journey of a Visionary Entrepreneur: From Paradigm to Proper 12

18:19From Sponsorship to Entrepreneurship: The Story of Twelve Whiskey

From Sponsorship to Entrepreneurship: The Story of Twelve Whiskey

23:16The Mayweather McGregor Fight: A Behind-the-Scenes Look

The Mayweather McGregor Fight: A Behind-the-Scenes Look

29:35The Evolution of MMA Promotion and the Potential for Fighters to Become Their Own Promoters

The Evolution of MMA Promotion and the Potential for Fighters to Become Their Own Promoters

34:04The Evolution of Boxing Promotions and the Rise of Celebrity Matches

The Evolution of Boxing Promotions and the Rise of Celebrity Matches

38:52The Journey of Proper Twelve: From Zero to $600 Million in Three Years

The Journey of Proper Twelve: From Zero to $600 Million in Three Years

46:19Navigating the Emotional and Practical Challenges of Financial Success

Navigating the Emotional and Practical Challenges of Financial Success

52:22Building a Brand Empire: Lessons from Conor McGregor's Business Ventures

Building a Brand Empire: Lessons from Conor McGregor's Business Ventures

58:35The Rise of McGregorism: Building a Brand with Proper Twelve

The Rise of McGregorism: Building a Brand with Proper Twelve

1:05:06Conor McGregor: From Fan Favorite to Controversial Figure

Conor McGregor: From Fan Favorite to Controversial Figure

1:10:30The UFC Experience: Live vs. At Home

The UFC Experience: Live vs. At Home