If I Built An Audience From Zero In 2026, I'd Do This

The podcast addresses the claim that value-based content is dead due to AI's ability to generate it easily, arguing instead that basic educational content is simply oversaturated. It emphasizes that true value lies in content that changes behavior and offers implementable insights. To create valuable content, one must share a unique perspective and original thought, moving beyond objective facts to personal narrative and taste. The discussion introduces the "slop spectrum," differentiating between AI-generated "slop" and "signal" or "art," which requires discernment and taste. The podcast advocates for a mission-based approach over a topic-based one to content creation, focusing on leading people toward a transformation. It also stresses the importance of networking and engaging with others to grow on social media, rather than solely relying on algorithms.

Outlines

Part 1: Evolution, Value, and AI

Part 2: Vision, Taste, and the Director Mindset

Part 3: Strategy, Mission, and Originality

Part 4: Networking, Tribes, and Personal Niche

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The Koe Cast

Part 1: Evolution, Value, and AI

The Evolution of Value-Based Content: From Basic Education to Personal Narrative

The Psychology of Value: Perception, Goals, and the Interchangeable Content Trap

Broad vs. Specific Content: Differentiating Yourself and Avoiding AI Replication

Part 2: Vision, Taste, and the Director Mindset

From Content Creator to Director: Separating Labor from Vision in the Age of AI

The Slop Spectrum: Taste, Judgment, and the Rejection of the Interchangeable

From Slop to Signal: Directing AI with Personal Context and Vision

Building an Idea Museum: Curating Content for Taste and Avoiding AI Threat

Part 3: Strategy, Mission, and Originality

Providing Unique Value: Ideas Over Volume and the Death of Average Content

Signal vs. Noise: Mission-Based Content and the Transformation Imperative

Taste Applied to Content Strategy: Idea Flow and the Evolutionary Roots of Networking

Part 4: Networking, Tribes, and Personal Niche

Building Tribes: Social Skills, Traffic Mechanisms, and Leveraging Authority

Create Content You Want to See: You Are the Niche

If I Built An Audience From Zero In 2026, I'd Do This

The Koe Cast

Part 1: Evolution, Value, and AI

00:00The Evolution of Value-Based Content: From Basic Education to Personal Narrative

The Evolution of Value-Based Content: From Basic Education to Personal Narrative

02:05The Psychology of Value: Perception, Goals, and the Interchangeable Content Trap

The Psychology of Value: Perception, Goals, and the Interchangeable Content Trap

04:29Broad vs. Specific Content: Differentiating Yourself and Avoiding AI Replication

Broad vs. Specific Content: Differentiating Yourself and Avoiding AI Replication

Part 2: Vision, Taste, and the Director Mindset

07:10From Content Creator to Director: Separating Labor from Vision in the Age of AI

From Content Creator to Director: Separating Labor from Vision in the Age of AI

09:48The Slop Spectrum: Taste, Judgment, and the Rejection of the Interchangeable

The Slop Spectrum: Taste, Judgment, and the Rejection of the Interchangeable

12:34From Slop to Signal: Directing AI with Personal Context and Vision

From Slop to Signal: Directing AI with Personal Context and Vision

14:16Building an Idea Museum: Curating Content for Taste and Avoiding AI Threat

Building an Idea Museum: Curating Content for Taste and Avoiding AI Threat

Part 3: Strategy, Mission, and Originality

17:10Providing Unique Value: Ideas Over Volume and the Death of Average Content

Providing Unique Value: Ideas Over Volume and the Death of Average Content

20:31Signal vs. Noise: Mission-Based Content and the Transformation Imperative

Signal vs. Noise: Mission-Based Content and the Transformation Imperative

23:33Taste Applied to Content Strategy: Idea Flow and the Evolutionary Roots of Networking

Taste Applied to Content Strategy: Idea Flow and the Evolutionary Roots of Networking

Part 4: Networking, Tribes, and Personal Niche

26:31Building Tribes: Social Skills, Traffic Mechanisms, and Leveraging Authority

Building Tribes: Social Skills, Traffic Mechanisms, and Leveraging Authority

32:31Create Content You Want to See: You Are the Niche

Create Content You Want to See: You Are the Niche